You may have noticed something different about Freerice.com. Here’s a hint - look up, towards the top right of this screen, just next to "About" and "English"? See it yet? Now you get the idea: we're launching the first ever, official World Freerice Week from February 6 - 11!

Our inaugural theme - 6 Degrees of Freerice - is based on the 6 Degrees of Separation theory that explains how you and I are connected to every other person on earth through at most six other people. What does that mean? Simply put – you’re connected to someone who doesn’t have enough to eat today. A pretty shocking realization, right?

Now, imagine this: if you commit to recruiting six of your friends and family to play Freerice, and ask that they recruit another six, and so on... our online movement to fight hunger will exponentially explode! The more people who register and play Freerice – and the more they recruit their network to join – the more hungry people can get the food they need to live!

You already know the difference you make by playing Freerice. Now, we need you to help get your friends, family and community involved too.

You probably don’t need another incentive than fighting hunger and getting smarter to play Freerice, but in case you did, there are prizes to be won too!

Plus, we’re giving you banners for your blog, avatars for Facebook and Twitter to “Freerice-ify” your profile and posters to spread the word in your schools and community! You can find these at freerice.com/freerice6#resources

And, as always, don’t forget to Tweet and post on Facebook “6Degrees of Freerice”!